Super bright, double-sided LED illumination, on the fly graphic change out, and a sleek design. The HiLITE™ graphic display system is built in the USA and is designed to last a lifetime. We gave it “no tools required” changeable inserts so that you can easily switch up your promos anytime you like. Then we topped it off with energy efficient LEDs to give it super bright double-sided backlit illumination. Day or night, inside or out, your customers will never miss your message.